GFK Survey on Listenership in Malaysia

* A survey was carried out by the international research and analytics to find out the Radio listener-ship in Malaysia.

* Radio has managed to reach the younger audiences through the popularity shows of the breakfast and evening shows.

* Radio is considered to have the highest social media engagement because listeners can interact or read comments about a specific radio station online

* Most of them said that the radio is the 1st thing in the morning they use to hear the morning talk shows or songs which boosts them up.